Replies to Facebook and Instagram comments

Answer questions people leave under your Facebook Page and Instagram posts — as drafts you approve, or automatically when TR-AI is confident.

Bronze and Growth Pro Open in TR-AI5 min read

1
Open Business tools → Social comments
Enter your Facebook Page id, optionally your Instagram professional account id, a Page access token and your Meta app secret. Secrets are stored encrypted and never shown again.
2
Subscribe the webhook
In your Meta app → Webhooks, subscribe the Page object to “feed” and the Instagram object to “comments”, using the callback URL and verify token shown on the page.
3
Pick a mode
“Draft for approval” (default) holds every reply for a person. “Automatic when confident” posts short answers that reach your auto-send threshold and drafts the rest.
4
Approve drafts
Each comment shows the suggested reply. Edit it if needed and click “Post reply”, or dismiss it.

Replies are written for a public thread: short, no greeting or sign-off, and never about account details — people are invited to send a private message instead.
Abusive and spam comments are never answered. With “Hide abusive / spam comments” on, TR-AI hides them on Facebook and Instagram.
Your own Page’s comments, emoji-only comments and friends tagging each other are ignored.
Each answered comment counts as one ticket toward your daily cap.
If Messenger is connected to the same Page, the same webhook URL also passes Messenger messages on, so one subscription is enough.

Tips & tricks

Start in draft mode for a week and read the drafts — switch to automatic once they rarely need edits.
Questions in comments are often about shipping, pricing and availability: make sure those articles are in your knowledge base.
The Page token needs pages_manage_engagement and pages_read_user_content (and instagram_manage_comments for Instagram).

Note:TikTok comments and messages are not supported: TikTok Business Messaging is only offered through partners and is not available in the US, EEA, Switzerland or the UK.

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