Our story

Built by people who lived the ticket queue

We've spent two decades on the front lines of customer support. We know what it's like to drown in tickets. TR-AI is the tool we wish we'd had.

Why we exist

Our mission

Support teams are drowning in repetitive tickets while customers wait too long for answers. We built TR-AI to change that — giving every support team access to AI that actually resolves tickets, not just routes them.

Every resolution is scored for confidence before it reaches a customer. When the AI isn't sure, a human stays in the loop. That's not a limitation — it's the design.

AI neural network resolving support tickets

Founded 2024

Built from day one for accuracy

What we believe

Accuracy first

We only send a reply when we're confident it's right. Every resolution is scored before it reaches a customer.

Transparent AI

You can see exactly why TR-AI answered the way it did — sources cited, confidence shown, nothing hidden.

Agent-first design

AI should make your team faster, not replace them. Every feature is designed to keep agents in control.

Speed without shortcuts

Fast resolutions matter, but not at the cost of accuracy. We optimise for both — never one at the expense of the other.

How we got here

2024

Founded after years on the front lines of customer support — building the AI resolution tool we always wished existed.

Early 2025

Launched private beta with a small group of design partners across SaaS and e-commerce support teams.

Mid 2025

Expanded integrations to cover Zendesk, Freshdesk, Intercom, HubSpot, Salesforce, Zoho Desk, ServiceNow and Jira Service Management.

Late 2025

Introduced Assisted Mode, confidence thresholds, and the learning loop — giving teams full control over automation depth.

2026

Opened public access. Continuing to grow the platform with new knowledge sources, deeper integrations, and better accuracy tooling.

The team

Former support leaders, engineers, and product builders.

Ghulam Shabbir

Ghulam Shabbir

CEO & Co-founder

Former Head of Support at two Series B SaaS companies. Spent 8 years watching support teams burn out under ticket volume.

Priya Nair

Priya Nair

Co-founder & CTO

ML engineer with a background in NLP and information retrieval. Previously built search infrastructure at scale.

Jordan Osei

Jordan Osei

Head of Product

Product leader who has shipped support tooling used by enterprise teams worldwide.

Leila Ahmadi

Leila Ahmadi

Head of Customer Success

Spent a decade in support leadership before moving to the vendor side. Obsessed with onboarding and time-to-value.

Want to see it in action?

Test it on your own tickets — no setup required, no sales call needed.

Test it on your tickets